When facts don't win. When our hearts are sore. When our spirits are flagging. The old story of activism is crumbling around us -- it's time to set out on a new adventure. The greatest stories are stories of the triumph of the human spirit, of beating epic odds, of rising to the challenges we face. They're stories that call out to people to be a part of them. And here's a secret: What makes those stories great are not the flights of fancy to which they rise, but the depths of the truth which they unearth. Let's change the story. Let's change the world.

The What

Put on a new pair of magic spectacles that will help you see the invisible stories that shape our behaviour and our belief in what's possible and the common shapes and arcs of the world's most powerful stories. We'll look at a case study of organisational storytelling at Greenpeace, peek into how stories trigger community and expose our values, and learn how to map any campaign to a simple, familiar story arc that can help clarify your messaging, sharpen your strategy, and hit the hyperspace button on public engagement.

The How & The Who

Mister Fox trainings are high-energy learning experiences. We'll unlock your story eye with interactive exercises, a magic trick or two, and a bit of improv. The course is designed for campaigners, fundraisers, media officers, digital experts, communicators, designers, copy writers, and world changers of all stripes. From Beijing to Berlin, we've taught students, senior managers, and practitioners ~~ the mix of big picture strategy and on-the-ground tactical tool kit has something for everyone.

The Where & How Much

We'll meet at the fabulous sustainable offices of Mister Fox's friends, Greenpeace Netherlands, in North Amsterdam.


The cost is 500 Euros for large organisations (100+ staff) or 300 Euros for smaller orgs and individuals. 21% VAT and 100% yummy lunch included. Small group discounts negotiable.


No money now! Register to reserve your spot.

Stories that create change

Everyone loves a good story. But sometimes it's hard to see the stories that invisibly govern our lives and the lives of the audiences we want to inspire.

This session will be a call to adventure: we'll take a journey into the past and the roots of storytelling. We'll look at how stories help us survive, how they help us live together, how they provide meaning, and how they influemce our behaviour and define (or redefine) what is possible. We'll look at some of the stories that function as modern mythologies -- the explanations of the invisible forces that make the world as it is. We'll consider what happens when big stories that shape the lives of millions, like the story of infinite economic growth, or the American Dream, start to crumble and make space for new stories that explain the world.

We'll ask some hard questions about why, in story terms, good causes sometimes fail to attract good people, and why decades of "We have 48 months to save the world" messaging hasn't delivered transformational change.

We'll look at the reasons storytelling seems to be on everyone's lips these days -- both the silly and serious ones.

We'll do practical exercises in mapping a campaign or project's story elements, using story as a communication tool, and we'll learn to spot a powerful formula for telling stories that get people up on their feet, and how to use it to tell our own stories.

By the end of the day, you'll learn a new way of seeing stories. You'll have a couple new tools in your kit bag for crafting them. You'll learn to map the role your organisation plays in the big story of who you are and why your supporters want to be a part of your work: the archetype you fill, the gift you give, the monster you want to slay, and the call to adventure that you make to your audience. We'll share the process and results by which the Story Team at Greenpeace International created not only a unifying organisational story, but a 7-point culture change agenda to match it.

We will close with a bedtime story about candy, and courage, and saving the world.

About the Trainer

Brian Fitzgerald, Dancing FoxBrian Fitzgerald worked for 35 years with Greenpeace as an activist, deck hand, technologist, hot air balloon pilot, communications director, and digital explorer. He and a small pirate team of story tellers at Greenpeace crafted a new organisational story for Greenpeace, and a culture change agenda to match: The Greenpeace Story and the 7 Shifts. Together with Tommy Crawford, he founded Dancing Fox Ltd in 2016, an agency dedicated to "mischief, magic, and mind bombs."

Dancing Fox’s workshop on storytelling grabbed the MA Media, Campaigning and Social Change students' attention from the start and held them spellbound till the end of the day. The balance of fun, deep thinking and actual storytelling in Mister Fox's workshop is just right. The students came away energised and with new insights into the layers of thinking and planning needed to develop high quality storytelling. The best attended class of the term, and the energy levels stayed skyhigh throughout. Please come back next year!

-Michaela O'Brien, Westminster University

I want to thank you so much for your inspiring and fantastic workshop yesterday! With your input I wrote today's newsletter copy and our editor did not change a single word! This is absolutley extraordinary - it never happens. And it's all thanks to you... I'm so excited - and so glad that I attended to the workshop.

--Simone Kater, Campact

I was inspired, engaged, and encouraged!

--Ainsley Beattey, Transition Network


No money now! Register to reserve your spot!